


Places like Walmart, Target, and Best Buy, to name a few, have started these deals early from either a day, a week, to even this year, making the deals available the first week of November. Doorbusters are undoubtedly an excellent incentive in having consumers swinging by to see what appealing deals catch their eye.Īs exciting as these doorbuster deals are, retailers have been making these set deals available earlier and earlier than usual for the past few years. Pertaining to being early, that is another key element to the decline of Black Friday: the doorbusters. Halley goes on to explain, “When Black Friday, Cyber Monday rolls around, you don’t know if there's going to be deals on, number one, and number two, if there will be enough to go around.” This leaves retailers with very little products to put out, leaving customers unsatisfied and unable to fulfill the wish lists they have.Ĭonsumer Marketing Expert, Dan Halley, explains it best in an interview with Yahoo regarding “what to buy and what to avoid” on Black Friday by briefly stating, “Just go get it.” He explains that due to the supply issues playing a role in retail this year that people really shouldn’t rely on Black Friday for any good deals. This is primarily due to the lack of supply by the manufacturers, and it isn’t the main problem regarding this year's Black Friday.Īll retailers (in fact, all businesses) have been facing massive delays in receiving any type of product due to the crisis with the supply chains overseas, as well as shipping delays from the suppliers.

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Parts specific to products like the PS5 and Xbox Series X, as well as graphics cards for PCs, have been in a shortage throughout this year in particular. This leaves retailers facing troublesome problems with shortages and supply chain crises. Such products being in huge demand is no exception this year. The consumer tradition is known for deals on high-end electronics, from price cuts on flat-screen TVs to next-gen game consoles and computer accessories. Exciting? Sure, but it is a tradition that has slowly been on the decline, and it is not from one reason, but many attributing factors. Stores present doorbuster deals for consumers to get them hoarding in line before they open, with the promise of exclusive deals on items that are only seen that day after Thanksgiving. Black Friday has to be one of the most exciting holiday traditions.
